This Powerful Danish Ad Is Going Viral, And You’ll Be Sobbing Once You See It

If you see someone crying at their desk at work this week, it’s probably because they’re watching this video.

A Danish network called TV 2 released a 3 minute-long ad called All That We Share on Friday, and it has already gained over 700 thousand views on YouTube. The video features people standing in ‘boxes’, sorted into groups based on things that make them different. As they answer a series of personal questions together, they begin to realize that they aren’t as separate from each other as they once thought.

The video’s message about finding common ground with your neighbor in a time of division and fear is what makes it so moving and relevant. Check out the English version below, but be warned – you may need some tissues handy.